Job Interviews are no longer a failure. Landing the right job after an MBA defines your career well. However, preparing for an interview seems to be a hectic task, and the anxiety of what will be asked is at its peak. Isn’t it? However, the major objective of the interview is to get to know and analyze how fit you are for the job role.
So, to make your interview journey easier, we will help you with the MBA Marketing Interview Questions. Yes, these questions can help you prepare for the best possible way. Below are the top 10 MBA Marketing Interview Questions to help you achieve your goals successfully.
1. Tell me something about yourself Or Introduce Yourself?
The most generic question the interviewer asks the candidates applying is: It is the chance to summarise yourself in the best possible way. In this question, you must answer who you are, what makes you different from the other candidates, and your experiences. The interviewer expects to answer a question outside of your resume. Your interview will likely begin with this question only. So, be prepared for the power pack introduction.
2. Define Marketing OR What is marketing for you?
The primary objective is to check how much you are aware of your niche. This is the no-brainer question. As it has been seen in previous interviews, candidates are confused about marketing and sales, so it is expected that if you are studying marketing, you should be well aware of it. Your answer should be to the point and crisp. You can start by defining marketing, then proceed with the scope and how industries apply it.
3. What is the difference between Marketing and Selling?
Marketing and Selling are two different terms with different meanings, so don’t make the mistake of combining them. Be clear in your mind. Marketing is broad, whereas Selling is just a part of it. Don’t make the mistake of defining Selling before marketing. Tell me about your perspective.
4. What are the 4Ps of Marketing?
This is a very basic marketing question that requires in-depth knowledge. You must be ready with proper explanations and short and crisp examples. Explain all products, prices, Promotions, and places.
5. What are the 7Ps of the Marketing?
As a marketing student, you should know that modern marketing includes the 7Ps. With th advent of service marketing, three more dimensions have come that are equally relevant along with the 4Ps. Make sure to read them in depth, as the interviewer can also specify anyone and ask related questions.
6. What is te Product Life Cycle (PLC)
Just like humans, products also go through different cycles. You must be ready with the perfect example to explain this life cycle. To stand out, take the real-world example and explain wisely. You can even expect a cross-questioning on this particular question. It can said as the interviewer’s favorite question.
7. What is Branding?
A very common question that interviewers generally asks to the candidates. Branding is not the logo, the name or the slogan of the company. It is the image of the product in the mind of your customer. You don’t have to define the textbook, as you are no longer in your school or college. You must answer along with the case studies here to make yourself stand out.
8. Why did you choose Marketing?
The jackpot question, of course, is where your views matters a lot on how motivated you are towards the marketing. Your answer will help the interviewer get to know you better, whether you are choosing marketing or being pushed to choose it. Your answer should stand out from others.
9. What is the difference between B2B and B2C marketing?
Marketing to a business customer differs significantly from marketing to a retail customer. So you have to answer accordingly.
10. What is Marketing Mix?
Marketing Mix is just a simple question; you don’t have to be expressive or elaborate unnecessarily. Give the point answer.
These are a few questions that will help you ace your MBA Marketing interview. MBA Marketing Interview Questions: if you prepare well, you will likely be selected. If you have yet to prepare, don’t panic; you still have time for your interview, and these questions will help you in the best possible way. So what are you waiting for? Prepare well and Get your Job.