This course concentrates on the linkages between the major business function  and their role in international business and commerce. It encourages students to consider both the broad influences on international activities, for example government policies and global economic decision taking, and issues at the micro-level, such as market characteristics and industrial relations.

Course content

There are ten modules in the taught part of the course.

Foundation and integrating modules:

• » Accounting for Decision Making and Control
• » Applied Research
• » Marketing Management
• » Operations Management
• » Organizational Behavior
• » Strategic Management

 

 

You choose four elective modules from the following Elective Modules:

• » International Business
• » International Finance
• » International Marketing Management
• » International Operations & Performance
• » Quality Management
• » Strategic Management of IT Systems

Assessment

Performance is evaluated by a mixture of examination and coursework. Students must also complete a major dissertation.

Basics:

Marketing Management is a business discipline focused on the practical application of marketing techniques and the management of a firm?s marketing resources and activities.

According to a marketing process model, various elements of marketing can be thought of as

• » Market & environment analyses
• » Marketing target fixing
• » Setting marketing strategy
• » Evolving a marketing mix
• » Controlling marketing efforts

 

International Marketing
Unit (s)	Module Topics
1	Cultural Diversity
2	Transnational Firm
3	Multinational Firms
4	Franchisee Marketing
5	Foreign Exchange

Consumer Behavior (CB)
Unit (s)	Module Topics
1	Information Sender and Evaluator
2	Pre Purchase Decision Making
3	Post Purchase Decision Making
4	Internal & External Influences
3	Information Processing Perspective

Supply Chain Management
Unit (s)	Module Topics
1	Historical Prospective
2	Chanel Partners
3	Cost Efficiency
4	Customer Responsiveness
5	Inbound & Outbound Supply Chain

Industrial Marketing
Unit (s)	Module Topics
1	Origins of Business Marketing
2	Business Marketing vs Consumer Marketing
3	Key Account Management
4	Organizational Mapping
5	Life Time value

Retail Marketing
Unit (s)	Module Topics
1	Merchandising
2	Retail Format
3	Vendor Development
4	Inventory Management
5	Store Management

Marketing Research
Unit (s)	Module Topics
1	Problem Identifying Research
2	Problem Solving Research
3	Case Studies
4	Types of Marketing Research
5	Marketing Research Method

Strategic Marketing
Unit (s)	Module Topics
1	Strategic Models
2	Sectoral Tactics actions
3	Leader, Challenger Follower Strategies
4	Cost Leadership